Alex King Studio
Art Director, Animator & Designer
Work
Revlon
The Glenlivet
Optus Living Network
Audible
Study NSW
G8 Education
Wotif
YoPro
WSFM
KIIS
Optus 5G
HelloFresh
St Hugo x DR3
Pernod Ricard
Autotrader
Optus Sport Euros 2020
Contact
Alex King Studio
Work
Revlon
The Glenlivet
Optus Living Network
Audible
Study NSW
G8 Education
Wotif
YoPro
WSFM
KIIS
Optus 5G
HelloFresh
St Hugo x DR3
Pernod Ricard
Autotrader
Optus Sport Euros 2020
Contact
Wotif
Wotif tasked us toto get more Aussies to book their domestic holiday accommodation through wotif.com in the lead up to the busy end of year holiday period. But their our awareness is simply too low.
You’re only a Wotif away
We built brand fame over a period of time by making the name ‘Wotif’ synonymous with spontaneous holidays. We did this by showing people that, with Wotif, they are only tiny little actions away from being on a great holiday.
‘from everyday to holiday’.
Wotif are now showing people just how easy it is to take a little action and be spontaneous in our everyday situations, by embracing contextual advertising to get us all much closer to a holiday.
Full campaign was created at my time at Emotive - Credit to Emotive Agency