Alex King Studio
Art Director, Animator & Designer
Work
Revlon
The Glenlivet
Optus Living Network
Audible
Study NSW
G8 Education
Wotif
YoPro
WSFM
KIIS
Optus 5G
HelloFresh
St Hugo x DR3
Pernod Ricard
Autotrader
Optus Sport Euros 2020
Contact
Alex King Studio
Work
Revlon
The Glenlivet
Optus Living Network
Audible
Study NSW
G8 Education
Wotif
YoPro
WSFM
KIIS
Optus 5G
HelloFresh
St Hugo x DR3
Pernod Ricard
Autotrader
Optus Sport Euros 2020
Contact
The Glenlivet
Brief
To the uninitiated, the world of Scotch whisky conjures up imagery of dark dens, leather armchairs, and overwhelmingly, a world of rules and traditions that haven’t really changed in over 500 years.
Strategy
To open up the closed-minded world of single malt whisky and appeal to progressive Australian drinkers by taking a stance against the unwritten rules of the category.
Or in the words of Academy Award Winner Anna Paquin – “whisky doesn’t care what’s between your legs, so why should we be told to follow these rules?”
Full campaign was created at my time at Emotive - Credit to Emotive Agency